After permanently damaguing his eyes in ahigh altitude balloon flight, General John McCready issued a commission for sunglasses that would perforn under extreme conditions. Bausch & Lomb won the contract in 1929, with a revolutionary lightweight gold-coated Aviator with G15 lenses. Ray-Ban shot to iconic status when the Wayfarer was launched in 1952. Rayban ophthalmic launched in 2003 and is now worn by celebrities including Alexa Chung, Henry Holland and Mary Portas.

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